Karen’s career in marketing and promotions spans over 25 years. During this time, she managed top brands on both the agency and client side of the business. Karen’s categories
of expertise include carbonated soft drinks and non-carbonated soft drink beverages, beer/spirits, entertainment, quick service restaurants, communications, casual dining , music, packaged goods and sports.
Karen started her career in 1987 working for local Hispanic advertising agencies in Los Angeles. She helped pioneer many major brand’s entre into advertising to the Spanish dominant consumer. She developed and managed integrated marketing plans for Pepsi-Cola, Budweiser, Oral-B, Sizzler Restaurants and the INS Naturalization Program. With the success of many of her Hispanic targeted programs, clients began requesting those programs be adapted to target the General and other special markets. This led to Karen’s development into a marketing professional who could analyze market nuances and develop cost efficient plans to effectively reach diverse consumer landscapes.
With the transition to client side work in 1996, Karen was fortunate to work for companies who were always leading the way into the “next big thing” in marketing - the beer and spirits industry. As a member of Miller Brewing Company’s internal marketing team, Karen was on the forefront of the experiential marketing arena with development and activation of promotions like Blind Date/Solo Con Invitación and Movimiento Miller. Working for Brown-Forman, the makers of Jack Daniel’s, she was one of the first to incorporate internet elements into her programs. As social media and digital programming developed, Karen continued to integrate new and exciting ways to interact with consumers and utilize them to maximize cross promotional partnerships with The Los Angeles Lakers, The Los Angeles Dodgers, The Los Angeles Kings, the Los Angeles Angels, The San Diego Chargers, The San Diego Padres, all NASCAR activities at the Fontana Speedway as well as boxing promotions.
Karen left Corporate America in 2005 and became an independent marketing consultant. For the next five years, Karen’s clients have included AT&T, Disneyland, Ford Flex, Juanita’s Foods, Visa, The Los Angeles Lakers, Panera, Conoco Phillips, Nestlé and Verizon Wireless. Projects for these companies included brand creative development and production, special events planning and execution, talent acquisition and regional in-retail promotions.
In 2010, Karen joined her husband, Gabriel Monares, to form a public policy consulting firm, The Monares Group. She focused her efforts on launching the company and establishing it as an expert in the areas of strategic planning, infrastructure and legislative education. Once the company began running smoothly, Karen was able to work with existing clients providing public relations, event planning services.
For 2015, Karen has committed to bring her high level advertising and marketing techniques to the civic marketing arena. This effort fulfills her desire to positively impact the community by developing effective marketing plans for our clients.