Marketing With The Monares Group
The Monares Group’s approach to your civic marketing needs is unique. This is because our experience in marketing was honed in the classic consumer marketing arena. Techniques that increased sales and brand awareness for clients such as Verizon, Pepsi-Cola, Visa, Miller Brewing Company, Nestle and AT&T are applied to your civic marketing goals.
Now you may ask, “What does selling cellular phones and sodas have to do with my organization’s civic marketing challenges?”
Well, one of the greatest marketing documents ever written is the Constitution of the United States. Notice the Preamble below:
“We the People of the United States, in Order to form a more perfect Union, establish Justice, insure domestic Tranquility, provide for the common defense, promote the general Welfare, and secure the Blessings of Liberty to ourselves and our Posterity, do ordain and establish this Constitution for the United States of America.”
This preamble is a classic marketing mission statement.
Many service organizations and government entities don’t see themselves as having to market themselves. They are in existence to provide, in most cases, much needed services to benefit their designated target audience or constituency. In today’s fast paced world, even the biggest organizations need to get their custom message out and be heard and acted upon. Without marketing efforts that produce increased usage, lead generation, consensus building and PR impressions, an organization could find itself without the story of success needed to secure continued funding and buy-in by stakeholders.
How would The Monares Group approach be different from the same old civic marketing agencies?
First – Head of marketing, Karen Monares, has led the development of marketing plans for many high-profile brands. Prospective clients would benefit from her extensive knowledge on how to develop an effective marketing plan. The process is steeped in the research and strategy that is crucial to creating a roadmap to the desired outcome.
Second – The Monares Group is an expert at effectively identifying and prioritizing target audiences whether it is based on demographics such as ethnici¬ty, geographies, age groups, economic classifications or psychographics such as health enthusiasts, active voters, utility customers, etc.
Third – The Monares Group will provide a fresh view to your marketing efforts and bring potential cross promotional partners that are both traditional and non-traditional. A tie-in with high profile brands increases credibility with consumers/constituents and expands the scope of a promotion. We are experts at identifying and securing partners who share in a common goal and thus, will share in the cost of marketing programs.
- Marketing Plan Development
- New Product/Service Introduction
- Repositioning A Business or Organization for Growth
- Increasing Product/Service Usage and Lead Generation
- Event Planning and Management
- Cross Promotional Programming